https://jurnal.uym.ac.id/index.php/JUBIR <div style="margin: 0;"> <p style="margin: 0 0 10px 0;"><strong>JUBIR (Journal of Entrepreneurial Behaviour and Research)</strong> is a peer-reviewed, open-access scientific journal published by Universitas Yatsi Madani. The journal publishes research articles, case studies, trend analyses, and theoretical contributions in entrepreneurship and entrepreneurial behaviour. It is published twice a year, in January and July.</p> <p style="margin: 0 0 10px 0;"><strong>e-ISSN:</strong> <a href="https://portal.issn.org/resource/ISSN/3047-6542" target="_blank" rel="noopener">3047-6542</a> | <strong>DOI Prefix:</strong> <a href="https://search.crossref.org/?q=10.37048" target="_blank" rel="noopener">10.37048</a></p> <p style="margin: 0 0 6px 0;"><strong>Indexed by:</strong></p> <div style="display: flex; flex-wrap: wrap; align-items: center; gap: 10px; margin: 0 0 6px 0;"><a href="https://scholar.google.com/citations?hl=id&amp;authuser=3&amp;user=pGvqjA8AAAAJ" target="_blank" rel="noopener"><img style="display: block; height: 30px; width: auto; margin: 0;" src="https://jurnal.uym.ac.id/public/site/images/admin/scholar_ok.png" alt="Google Scholar"></a><a href="https://garuda.kemdiktisaintek.go.id/journal/view/44356" target="_blank" rel="noopener"><img style="display: block; height: 30px; width: auto; margin: 0;" src="https://jurnal.uym.ac.id/public/site/images/admin/garuda2.png" alt="GARUDA"></a></div> <p style="margin: 0;"><a href="https://scholar.google.com/citations?hl=id&amp;authuser=3&amp;user=pGvqjA8AAAAJ" target="_blank" rel="noopener">Google Scholar</a> | <a href="https://garuda.kemdiktisaintek.go.id/journal/view/44356" target="_blank" rel="noopener">GARUDA</a></p> </div> LPPM Universitas Yatsi Madani en-US JUBIR (Journal of Entrepreneurial Behaviour and Research) 3047-6542 https://jurnal.uym.ac.id/index.php/JUBIR/article/view/767 <p><strong><em>ABSTRACT</em></strong></p> <p><em>&nbsp;</em></p> <p><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This study aims to analyze business planning based on internal and external environmental analysis in designing business strategies in Cibodas District, Tangerang City. The research employed a descriptive qualitative approach with data collection techniques including in-depth interviews, observation, and documentation involving micro, small, and medium enterprises (MSMEs). Research informants were selected using purposive sampling. Data analysis was conducted using the interactive model of Miles and Huberman, which consists of data reduction, data display, and conclusion drawing. The findings indicate that most business actors have not implemented structured business planning and have not integrated internal and external environmental analysis into their business strategy formulation. Limitations in managerial capabilities and planning aspects constitute the main weaknesses of the internal environment, while significant market opportunities arising from high local economic activity have not been optimally utilized due to increasing competition and changes in consumer behavior. This study emphasizes that the implementation of business planning based on internal and external environmental analysis is essential for designing adaptive business strategies, enhancing business competitiveness, and supporting the sustainability of MSMEs in Cibodas District, Tangerang City.</em></p> <p><strong><em>&nbsp;</em></strong></p> <p><strong><em>Keywords</em></strong><em>: Business Planning, Internal and External Environmental Analysis, Business Strategy, MSMEs, Cibodas District.</em></p> Mohamad Yamin Copyright (c) 2026 JUBIR (Journal of Entrepreneurial Behaviour and Research) 2026-07-31 2026-07-31 3 2 37 41 10.37048/jubir.v3i2.767 https://jurnal.uym.ac.id/index.php/JUBIR/article/view/836 <p>Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan peran modal usaha dalam mendukung minat berwirausaha. Latar belakang penelitian didasarkan pada kondisi bahwa minat memulai usaha tidak selalu dapat diwujudkan karena berbagai kendala, salah satunya keterbatasan modal. Modal usaha diperlukan untuk memenuhi kebutuhan awal dan operasional, seperti pengadaan bahan baku, peralatan, tempat usaha, dan promosi. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Informan dipilih melalui purposive sampling dengan kriteria memiliki minat berwirausaha, sedang mempersiapkan usaha, atau telah menjalankan usaha. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan melalui kondensasi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa modal usaha berperan sebagai sumber daya pendukung dalam merealisasikan minat berwirausaha. Ketersediaan modal membantu memenuhi kebutuhan awal usaha, meningkatkan kesiapan memulai usaha, serta memberikan ruang untuk mengembangkan ide dan peluang bisnis. Sebaliknya, keterbatasan modal dapat menunda dimulainya usaha atau membatasi skala usaha. Namun, modal bukan satu-satunya faktor yang mendukung minat berwirausaha. Motivasi, pengetahuan, pengalaman, efikasi diri, dukungan keluarga, lingkungan, dan kemampuan melihat peluang turut berperan. Oleh karena itu, pengembangan kewirausahaan perlu didukung melalui peningkatan akses modal dan penguatan kompetensi kewirausahaan.</p> Eko Heriyanto Copyright (c) 2026 JUBIR (Journal of Entrepreneurial Behaviour and Research) 2026-07-31 2026-07-31 3 2 42 51 10.37048/jubir.v3i2.836