Jurnal Sosial Sains

Literatur Review: Strategi Relationship Marketing Dalam Meningkatkan Kinerja Manajemen Pemasaran

Mohammad Insyap Martin — Tue, 31 Dec 2024 00:00:00 +0800

Relationship marketing is a strategic approach that emphasizes the importance of building long-term relationships with customers to increase customer loyalty, satisfaction and retention. This research aims to analyze the implementation of relationship marketing strategies and their impact on marketing management performance. In an era of intense business competition, implementing this strategy is the key to gaining sustainable competitive advantage. This research is a literature review by reviewing and analyzing various relevant original research sources regarding relationship marketing strategies in improving marketing management performance. Article searches were carried out on the electronic databases PubMed, Google Scholars, Science Direct and Mendeley with the keywords "relationship marketing strategy", "improving marketing management performance" from January to February 2025. More in-depth review and analysis using qualitative analysis methods with a library research approach . The results of the literature study show that companies that implement relationship marketing effectively are able to improve marketing management performance which involves various aspects such as investment in CRM technology, effective communication, superior customer service, personalization, and intelligent use of data. This research makes an important contribution to the marketing literature by highlighting the importance of a holistic and integrated approach in implementing relationship marketing.

Analisis Implementasi Keadilan Organisasi Terhadap Kinerja Karyawan

Annisa Luthfiah — Tue, 31 Dec 2024 00:00:00 +0800

Kinerja terbentuk karena adanya keadilan organisasi yang diberikan oleh perusahaan. Hal ini dapat membentuk sikap dan perilaku yang diinginkan seperti rasa puas akan hasil keputusan dan komitmen dalam bekerja bahwa karyawan akan mengevaluasi keadilan organisasi dalam tiga klasifikasi peristiwa berbeda, yakni hasil yang mereka terima dari organisasi (keadilan distributif), kebijakan formal atau proses dengan mana suatu pencapaian dialokasikan (keadilan prosedural), dan perlakuan yang diambil oleh pengambil keputusan antar personal dalam organisasi (keadilan interaksional). Ketika karyawan merasa bahwa mereka diperlakukan secara adil oleh organisasi dalam setiap aspek, mereka cenderung untuk menunjukan sikap dan perilaku yang lebih positif.

Pengaruh Inovasi Digital Dalam Mengoptimalkan Kinerja Manajemen SDM Dan Manajemen Pemasaran Dalam Perusahaan

Erika Yolanda — Tue, 31 Dec 2024 00:00:00 +0800

Digital innovation has brought major changes in various aspects of life, including human resource management (HR) and company marketing management. This article aims to analyze the influence of digital innovation in optimizing the performance of HR management and marketing in companies. By keeping up with the times by utilizing digital technology, companies can increase efficiency and effectiveness in HR management, such as in the recruitment, training and performance management processes. Apart from that, digital innovation also allows companies to optimize marketing strategies through the use of analytical data, marketing automation and digital platforms that better connect with consumers. The results of this research show that the application of digital innovation has a positive and significant impact in improving managerial performance in the fields of HR and marketing. Therefore, companies that can make good use of digital innovation will have a greater competitive advantage and grow in an increasingly competitive market.

Pemasaran Layanan Kesehatan Digital: Mengatasi Hamabatan Dan Meningkatkan Kepuasan Pasien Di RSUD Balaraja

Holilah — Tue, 31 Dec 2024 00:00:00 +0800

The digitalization of healthcare services has become a significant trend in the modern era of technology, particularly in regional general hospitals (RSUD), which play a pivotal role in providing services to the wider community. This study aims to identify barriers to the adoption of digital healthcare services and explore factors influencing patient satisfaction. Using a descriptive approach, data were collected through semi-structured interviews with patients and quantitative surveys. The findings reveal that the primary obstacles include a lack of digital literacy, limited internet access, and the complexity of digital systems. On the other hand, the key factors enhancing patient satisfaction are ease of access, faster services, and more transparent interactions. Recommendations include providing digital literacy training for patients, improving digital infrastructure in RSUD, and simplifying digital system interfaces to enhance the user experience of digital healthcare services at RSUD Balaraja.

Strategi Manajemen Pemasaran Dalam Era Digital Pada Masa Modern

Herlinah — Tue, 31 Dec 2024 00:00:00 +0800

The process of planning, implementing and controlling programs designed to create, build and maintain profitable exchanges with target buyers to achieve organizational goals is called marketing strategy. Investors and other people follow technological advances today, which are often used in the form of the internet in various situations, for work, school, online shopping. Recent technological developments have indicated a global transformation. Controlling advertising in the modern digital era does not mean changing physical stores or turning regular stores into online stores. In the first class higher, the hook control flow marketing facility. In this era of technology and data, it is very important to understand how far we have achieved the targets we have set. Digital media is a tool for developing operations, especially in the advertising sector, but currently there is still a lack of public or marketer awareness in marketing management